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Our interactive, hands-on coaching will enable you to reach and engage your target audience. You will then identify how to track and drive them toward relevant conversion points and key performance indicators.

Digital Marketing Training: Program Overview

ANALYSIS OF YOUR BUSINESS

According to Forbes.com, 2014 was the year of digital marketing analytics. As part of our digital marketing training program, we will help you analyze both your company and your competition to come up with a strong digital marketing plan and strategy.

SETTING GOALS

After the evaluation process, you will have a better understanding as to where you want your company to move towards. Then you will be able to decide if you want to increase traffic on your website/social media channels, increase brand awareness/sales, etc.

IMPLEMENTING A STRATEGY

According to HufftingtonPost.com, “With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead”. By implementing simple strategies such as creating a marketing funnel, your can help your small business grow.

SEO

We will sit with you and go through our SEO checklist to managing SEO. Based on the results of this audit, you will be able to set and implement an action plan to improve your search rankings. Also, you will learn how social media integration can really benefit your SEO efforts.

EMAIL MARKETING

For every $1 spend on email marketing, the average ROI is $44.25. In this section, you will learn how simple it is to properly implement email marketing as part of your digital marketing mix. Among the benefits of this technique are generate phone or email orders, increase repeat business and shorten a sales cycle.

SOCIAL MEDIA MARKETING

Social media is a critical aspect of marketing. Through our digital marketing training program you will learn how to engage new and existing customers to turn them into loyal buyers and advocates of your products or services. Also, it will positively influence your SEO efforts in an organic and cost-effective way.

MOBILE MARKETING

We will show you how to define a mobile strategy and specific tactics that will help you take your business to the next level by generating new quality leads and increase sales. With 58% of adult Americans owning a smartphone and 42% owning a tablet, it only makes sense for a business, regardless of its size, to take on mobile marketing.

CONTENT MARKETING

Despite being one of the most cost-effective techniques, content marketing is often one of the most neglected aspects of digital marketing. In this section of our digital marketing training program, you will acquire knowledge that will allow you to come up with a quarterly plan to generate content that will attract potential customers for your business.

PPC

Learn how to create ads on different channels: website, mobile, social media. Manage your campaigns and keep track of how it is performing. We’ll show you how to define where and when you want your ads to appear. Place ads on websites that your potential customers are more likely to visit to increase the quality of your leads.

SMS MARKETING

With an overwhelming 99% open rate, SMS (Short Message Service) is rapidly becoming one of marketers’ favorite digital marketing technique. Learn how SMS marketing is a simple way to help you keep your customers engaged with your brand. If done right, your brand loyalty will increase like never before.

VIDEO MARKETING

Learn why video marketing should be an essential tool that can help you in two different aspects: generate leads and improve your SEO. We will show you how to get YouTube subscribers and interact with them. You will also learn tactics that will help you create engaging videos.

What You Will Achieve Through Our Coaching

  • Solid understanding of who your customers are and how to reach them online

  • How to use Metrics and Analytics to quantify results and increase productivity

  • How to develop a content marketing strategy to effectively reach and retain your customers

  • Learn how to acquire new customers and retain current customers through social media, paid advertising, email and search engine marketing.